Permanent SEO
Case Study · Software

B2B SaaS: +248% qualified signups

Topical maps + programmatic SEO captured an entire category of long-tail intent.

+248%

Qualified signups

+3,200

New keywords

+$1.4M

Revenue impact

11 months

Timeframe

The challenge

B2B SaaS operated in a crowded software category where rankings were fragile and content chased individual keywords. Growth had plateaued and competitors were widening their topical coverage.

The strategy

We built a complete topical map of the category, engineered entity-rich content against every meaningful query, and wired an internal-linking architecture that concentrated authority where it mattered most.

Implementation

How the engagement unfolded

  1. Month 1
    1

    Audit & topical map

    Entity mapping, competitor gap analysis, and a complete semantic blueprint.

  2. Months 2–4
    2

    Content engineering

    Briefs, entity-rich pages, and internal linking wired for authority.

  3. Months 5–8
    3

    Technical & scale

    Schema, Core Web Vitals, and programmatic expansion across the cluster.

  4. Months 9+
    4

    Compounding

    Coverage compounds; rankings stabilize and revenue climbs.

Results

Growth that compounded, and held.

Permanent SEO didn't just get us rankings, they built a moat. A year later, we still own the category.
, Growth lead, B2B SaaS

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