DTC Brand: +186% non-brand revenue
Shopify architecture and entity SEO unlocked category-level rankings at scale.
+186%
Non-brand revenue
+5,600
New keywords
+$3.8M
Revenue impact
12 months
Timeframe
The challenge
DTC Brand operated in a crowded ecommerce category where rankings were fragile and content chased individual keywords. Growth had plateaued and competitors were widening their topical coverage.
The strategy
We built a complete topical map of the category, engineered entity-rich content against every meaningful query, and wired an internal-linking architecture that concentrated authority where it mattered most.
How the engagement unfolded
- Month 11
Audit & topical map
Entity mapping, competitor gap analysis, and a complete semantic blueprint.
- Months 2–42
Content engineering
Briefs, entity-rich pages, and internal linking wired for authority.
- Months 5–83
Technical & scale
Schema, Core Web Vitals, and programmatic expansion across the cluster.
- Months 9+4
Compounding
Coverage compounds; rankings stabilize and revenue climbs.
Growth that compounded, and held.
Permanent SEO didn't just get us rankings, they built a moat. A year later, we still own the category.
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