Meet the Team
The people behind permanent rankings.
A team of semantic SEO practitioners and content engineers, the named authors and reviewers behind everything we publish, led by the founders below.
Leadership
Founders
Shehroz Shafique
CEO
CEO of Permanent SEO, setting company direction and leading client strategy and growth.
Muhammad Mehrooz Shafique
Co-Founder
Co-Founder of Permanent SEO, leading semantic SEO strategy, topical maps, and content engineering.
The Wider Team
Specialists behind every engagement
SC
Strategy Team
Topical maps, entity research, and information architecture.
TE
Technical SEO
Schema, Core Web Vitals, and crawl engineering.
CE
Content Engineering
Briefs, editing, and E-E-A-T review.
AI
AI Search
LLM optimization and AI citation strategy.
AN
Analytics
GA4, GSC, and revenue attribution.
GR
Growth
Reporting tied to traffic, rankings, and revenue.
Want to work with this team?
Book a free strategy call and we'll map your fastest path to durable search authority.